Lynn Hershman introduced the seductive character of Agent Ruby for the first time in her film Teknolust(2002). Ruby was one of three female clones who were part robot, part human. Now she returns online as the artificially intelligent Web Agent, who develops her persona by meeting with and reflecting on chatters. Visitors to the website can engage Agent Ruby in a direct online dialogue or download and install her on the desktop of a PC, Mac or Palmtop. Being a seductive multi-platform "chat bot", just like in the film Teknolust, she is looking to make contact, chatting up visitors, remembering their questions, their names and, eventually, even recognizing their voices.
Agent Ruby was coded in AIML (Artificial Intelligence Markup Language) and, like people, she learns through stimulus-response. The website is Ruby’s home base from where she communicates. Visitors can download the application via a mobile server to a Palmtop and upload their own data to the site. From all of this data the basis of Ruby’s identity is formed.